Whytelight Solutions LTD are specialists in LED solutions and Efficient Energy Solutions. As a Carbon Trust accredited supplier they provide commercial lighting and heating solutions to business large and small all across the UK.

ServicesDesign, Web Design, BrandingLinkwww.whytelight.co.uk

// BRIEF

Improved visibility across all digital platforms


Whytelight's first website served them well, but as a ‘do-it-yourself’ website, it didn’t really show them in the best light or accurately reflect the great work they do. Whytelight approached us to help them boost their online presence with a focus on increasing the visibility of their case studies whilst making the website better reflect their professional approach.

The website needed to be simple and easy to use, fully responsive and content managed to allow for quick and easy maintenance.

Whytelight have reported that perspective clients and current clients have commented on the website, one of whom cited the website, specifically their case studies, as being one of the swaying factors in awarding Whytelight the contract.

Whytelight themselves have said they believe the website has increased their credibility and has allowed them better compete for larger contracts.

// WHAT

New website increases credibility to acquire larger contracts


Whytelight had a very clear idea of what they wanted to achieve with their new website, and the areas and content they really wanted to focus on. We developed a fully responsive design that that allowed them to make much better use of their content. Previously case studies had been hard to find but now they are one of the most important aspects to the website.

The website was built in such a way so that adding new content was simple and easy, be that a new case study, blog post or even a new section on the website. We also created the ability for them to create custom landing pages for offers.

On top of this, their brand was refreshed and updated to reflect the changes. This has since been rolled out across their offline and online platforms.

Visit the website

“Working with We are Northwest was actually quite refreshing, reinventing your website can be seen as something of a chore but they asked all right questions and grasped pretty much what we were looking for from the off. They presented their ideas, tweaked accordingly to our wishes and the results are there for all to see. We are more than happy with the results and wouldn’t hesitate in recommending them.”

Peter Whyte – Managing Director, Whytelight Solutions Ltd.