We’ve been doing a fair bit for ourselves of late, like getting active on social media, sorting out our own e-mail marketing and we’ve even got cracking on our very own e-book about E-mail Marketing (sign up below and you’ll receive a free copy as soon as it’s ready).

hile we were taking part in the business hours that are popular on Twitter at the moment, we thought we’d try something a little different. We wanted to show an example of what we could do. But we don’t want to fall into the trap of just sending out self-promoting tweets, as we tend to prefer the more social approach when using social media.

This turned out to be quite a positive little experiment. We didn’t get tons of feedback, but the feedback and interaction it did generate was fantastic, and it was considerably more than our previous tweets.

The point is, don’t be afraid to try something a little different in order to stand out, especially if it showcases your ability. If everyone else is doing the same thing, following the same formula isn’t going to do you any favours.