After seeing positive results from the use of video in the past, we decided to update an existing video that covers Freightlink’s service offering. The refreshed video would provide an overview of their services and could be used as a stand-alone item or work as key content on landing pages for promotional activities.
It needed to clearly inform their clients how the changes were going to affect them and the industry. The two items would also be used across social media, potentially being used by other industry blogs, to help drive traffic to Freightlink’s website.
We worked with the team at Freightlink to create an infographic to communicate the industry changes. This would allow us to divide the information up into manageable sections. This format was also easier for 3rd party publications to pick up and use.
Once launched Freightlink saw a rise in search engine ranking for MARPOL which 12 months after creation we still receive visits to. The content has since been translated into multiple languages and distributed across blogs, e-mail marketing and social media, to engage the audience, getting them talking about the industry changes. The page hosting the infographic was reported to be amongst their top referral paths from our news site to our booking site and drives a 60% new visitor rate.