Freightlink Solutions Ltd

Digital content designed to inform and engage key markets

Freightlink have an extensive involvement with freight and the shipping of cargo for many years. They are a leading European freight ferry ticket agency.

They sell freight ferry tickets to Couriers, Hauliers, Manufacturers and many other business sectors across Europe, for more than 550 ferry routes operating across more than 30 countries.

Freightlink were looking for an effective way to communicate changes to their business and services as well as important regulation changes within their industry, both internally and more importantly to their clients.

“We are Northwest took the time to listen to what we wanted to achieve, then visualised our ideas into a perfect communication piece. We worked through several different versions, testing various ideas from the team. They happily reworked the drafts to ensure we got it right. We are still using the piece that ‘We are Northwest’ created for us, as it’s still fresh and relevant. It’s been a great investment.”

Stewart Thompson, SEO Manager, Freightlink

The video

After seeing positive results from the use of video in the past, we decided to update an existing video that covers Freightlink’s service offering. The refreshed video would provide an overview of their services and could be used as a stand-alone item or work as key content on landing pages for promotional activities.

The infographic

It needed to clearly inform their clients how the changes were going to affect them and the industry. The two items would also be used across social media, potentially being used by other industry blogs, to help drive traffic to Freightlink’s website.

We worked with the team at Freightlink to create an infographic to communicate the industry changes. This would allow us to divide the information up into manageable sections. This format was also easier for 3rd party publications to pick up and use.

Once launched Freightlink saw a rise in search engine ranking for MARPOL which 12 months after creation we still receive visits to. The content has since been translated into multiple languages and distributed across blogs, e-mail marketing and social media, to engage the audience, getting them talking about the industry changes. The page hosting the infographic was reported to be amongst their top referral paths from our news site to our booking site and drives a 60% new visitor rate.

Some of our work