Whytelight Solutions Ltd

Refreshing and redesigning a digital presence based on user-data

Whytelight Solutions LTD are leading specialists in LED solutions and Efficient Energy Solutions.

As a Carbon Trust accredited supplier they provide commercial lighting and heating solutions to business large and small all across the UK.

After working together to build their first website, Whytelight approached us to help them refresh the design as well as looking at refocusing the content based on insights from user feedback and analytical data. Primarily increasing the visibility of their case studies whilst making the website better reflect their professional approach. The website needed to be simple and easy to use, fully responsive and content managed to allow for quick and easy maintenance.

“Working with We are Northwest was actually quite refreshing, reinventing your website can be seen as something of a chore but they asked all right questions and grasped pretty much what we were looking for from the off. They presented their ideas, tweaked accordingly to our wishes and the results are there for all to see. We are more than happy with the results and wouldn’t hesitate in recommending them.”

Peter Whyte, Managing Director, Whytelight Solutions

We developed a fully responsive design that that allowed them to make much better use of their content. Previously case studies hadn’t played centre stage and were harder to find but now they are one of the most important aspects to the website.

The website was built so that adding new content was simple and easy – case studies, blog posts, new sections and custom landing pages for offers.

Whytelight have reported that perspective clients and current clients have commented on the website, one of whom cited the website, specifically their case studies, as being one of the swaying factors in awarding Whytelight the contract.

Some of our work