More and more businesses and big brands are discovering the benefits of online video.
It’s where most people spend their time online. Think about it, Youtube (which is now the second largest search engine next to Google) gets over 4 billion views every day. And it’s been proven that people are more likely to watch a video to find out what you do, than they are to read your ‘about us’ page.
Online video has some pretty big benefits that really make it something most businesses should be considering.
Video results have appeared in 70% of the top 100 search listings on Google (2012, Marketing Week), and it’s reported that over 80% of Senior Marketing Executives now use online video content in their marketing plans. This means it can help get you or your product found.
A picture is worth 1000 words…
One of the biggest benefits to using online video over traditional mediums is that it’s the best and most effective way to communicate complicated ideas. Also, with the rise of social media, it’s something that can be shared on multiple platforms and devices, instantly. Plus, you can make it go further by using your video in online advertising. This may have added costs, but it can get your content out there and in front of potential customers. Remember, those 4 billion views a day on Youtube? Think how many of those views have adverts before them.
The emotional connection
People are more responsive to a personal connection. Video content can really add something to your brand and can help customers feel that connection with you or your product. They will feel like they know you that little bit better. It’s been reported that using product videos next to that product can increase sales by over 80%.
Alot of companies are discovering how well this can work, and it’s not something that has to cost the earth. After all, as long as the content is good and most of all relevant to what you do or offer, people who are interested will watch it.